Webinar
From AI Pilots to Enterprise Impact
Nov 4, 2025
9AM PST
In this session, we’ll unpack how forward-thinking marketers are shifting from isolated AI tools to fully integrated workflows and what it means for your strategy, team, and results.
Register now!
Can’t make it live?
No problem, sign up anyway. All registrants receive the recording within 24 hours.
What You’ll Learn
How to think about an AI-driven future and the impact on marketing
AI implementation guidance for org restructuring, headcount, and AI-human collaboration
How to select parts of your organization to pilot AI and then operationalize for autonomous workflows
A clear roadmap for enterprise change management and AI adoption
Speakers
Shahz Afzal
B2B Marketing Leader, ex MS & AWS
Caleb Grindle
Sr. Director, Marketing, Workday
Kelly Hopping
Chief Marketing Officer, Demandbase
Hosted by
Rey Fernando
CEO and Head of Strategy at eight25
