3 Ways to Speed Up Website Updates and Publish Faster

“Updating our website takes forever—and it’s killing our campaigns.” Sound familiar?

I’ve heard this same complaint across teams, industries, and org sizes. And every time, the problem isn’t strategy. It’s speed. More specifically, the lack of it.

When your website can’t keep up with your marketing, your momentum dies on the table. Product launches stall. Campaigns go stale. And worse, your team starts avoiding the website altogether, finding workarounds that are clunky, off-brand, or just plain broken. But let’s pause for a second—why is this still a problem in 2025?

The Hidden Cost of Developer-Dependent Workflows

Most teams still treat website updates like software releases. Here’s what the usual death march looks like:

• A marketer requests a simple change—like a headline tweak or a new product section.
• That request joins the developer backlog (alongside real engineering tasks).
• Developers pick it up—eventually.
• QA checks it.
• Maybe legal reviews it.
• Then, finally, it goes live.

Total time: anywhere from 14 to 16 days for a basic website update. That’s not just inefficient. That’s unacceptable. And yet—so many teams accept this as normal. Why?

Because we’ve tied our marketing websites to code. And unless your devs moonlight as marketers (spoiler: they don’t), your marketing gets boxed into dev cycles. This is where extreme value creation falls apart. You can’t drive growth when your core narrative is frozen in a dev sprint.

So How Do You Fix It?

You don’t need a full-blown re-platform every time someone wants to update a CTA. What you need is a better match between your needs and your tools.

Here are three paths, each with tradeoffs—but all faster than what you’re doing now.

1. For Fast Campaigns and Light Changes

Use external tools like Unbounce, or Instapage.

• Cost: $
• Customization: Low
• Time to Market: Immediate

If you’re running frequent landing pages, A/B tests, or event-specific CTAs, don’t wait for the dev team. Give marketers the keys. These tools were made for speed. No, they’re not perfect for brand consistency or complex logic. But when time is the priority, they win every time.

2. For Occasional Updates or a CMS Tune-Up

Build reusable components in your existing CMS.

• Cost: $$
• Customization: High
• Time to Market: 1–2 months

This is your middle ground. Instead of asking developers to handcraft every section, create flexible modules inside your CMS (like Contentful, Sanity, or even WordPress). Want to launch a new product card, hero banner, or testimonial grid? You shouldn’t need a dev for that. Invest a bit of time to set up the right blocks—and you’ll save dozens of hours (and headaches) down the line.

3. For Major Issues or a Fresh Start

Rebuild your site with modular architecture.

• Cost: $$$
• Customization: Very High
• Time to Market: 3–4 months

If your site is slow, brittle, or built on a spaghetti-code stack from 2015, stop duct-taping it. You need a rebuild—not for aesthetics, but for function. Think of it as moving from a static brochure to a living marketing platform. This is an investment—but if your website is the face of your growth engine, it’s worth getting it right.

Your Website Shouldn’t Be the Bottleneck

Your website is your loudest, most persistent salesperson. It doesn’t sleep. It doesn’t take PTO. But it does need to evolve as fast as your strategy does. So ask yourself:

• Is your current site setup helping—or hurting—your campaigns?
• Are you still waiting on dev cycles for simple marketing tasks?
• And what would your team unlock if those bottlenecks vanished?

Because here’s the truth: marketing is about momentum. And if your website can’t keep up, you’ll always be playing catch-up.