Webinar
From AI Pilots to Enterprise Impact
Explore how forward-thinking marketers are shifting from isolated AI tools to fully integrated workflows and what it means for your strategy, team, and results.
Speakers
Shahz Afzal
B2B Marketing Leader, ex MS & AWS
Caleb Grindle
Sr. Director, Marketing, Workday
Kelly Hopping
Chief Marketing Officer, Demandbase
Hosted by Rey Fernando & Steve Armenti
What You’ll Learn
How to think about an AI-driven future and the impact on marketing
AI implementation guidance for org restructuring, headcount, and AI-human collaboration
How to select parts of your organization to pilot AI and then operationalize for autonomous workflows
A clear roadmap for enterprise change management and AI adoption
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